New Balance - Men's Sneakers: Complete Brand Guide
New Balance is an American sneaker brand founded in Boston, family-owned and privately held, with a production heritage that includes Made in USA and Made in UK facilities. Not publicly listed, not controlled by investment funds — a choice that reflects a long-term vision and a quality-oriented production culture. On michidamato.com you'll find a curated selection of the most sought-after models with free shipping on orders over €249 and free size exchanges.
What makes New Balance unique
New Balance is not a sneaker brand like the others. It is one of the few global players that still manufactures in the United States and the United Kingdom — and this production choice is directly reflected in the quality and comfort of its models.
Versatility as a strength. New Balance models work across radically different contexts — from everyday casual to smart casual, from sport to contemporary fashion — without losing coherence. It is the sneaker that pairs with jeans, tailored trousers and a tracksuit with equal ease. This versatility is the main reason why models like the 991 and the 9060 have become references in the contemporary luxury segment.
Structural comfort. New Balance invests in cushioning and support technologies that make its sneakers among the most comfortable on the market. This is not a secondary element — it is part of the brand's DNA. Those who wear New Balance every day know this.
Authentic production heritage. Made in USA and Made in UK models contain significant domestic value and are produced by specialist craftspeople in American and British facilities. It is one of the few global sports brands to maintain this production choice.
Independent culture. Being a privately held, family-managed company means not having to answer to financial markets. New Balance can invest in product, community and quality without the quarterly pressure of investment funds.
The most sought-after New Balance models
New Balance 9060 The 9060 is one of the most requested models on michidamato.com. Chunky design inspired by the 2000s, multi-material construction with suede, mesh and overlays. ABZORB sole technology for superior cushioning. It is the trend sneaker of the New Balance catalogue — recognisable, versatile, contemporary.
New Balance 991 The 991 is the Made in England model par excellence. Premium construction with suede and mesh, rubber sole with ENCAP insert. Clean, well-proportioned silhouette that ages well — one of the reasons it has become a reference in the contemporary fashion world. Every pair is produced at the Flimby facility in England.
New Balance 1906 The 1906 reinterprets a 2000s running model with contemporary construction. Sleek silhouette, mixed materials, advanced sole technology. It is the most technical of the three — for those seeking aesthetic performance and everyday comfort together.
Who New Balance is right for
New Balance is the right brand if you're looking for a versatile sneaker, comfortable for everyday use and with a recognisable positioning in the contemporary luxury segment. The typical customer on michidamato.com appreciates the American and British production heritage and looks for a sneaker that works across multiple contexts effortlessly.
It's not the right brand if you're looking for pure hype, limited edition collector sneakers or ultra-luxury positioning.
New Balance on michidamato.com
Michidamato.com is an authorised New Balance retailer based in Bari, active since 1976 in the selection of luxury and contemporary menswear and footwear.
Purchase conditions:
- Free shipping on orders over €249
- 30 days to return items at a flat fee of €7.90
- Size exchanges and replacements always free of charge
Shop the New Balance men's collection.
Frequently asked questions about New Balance
Is New Balance an American brand? Yes. New Balance is a brand founded in Boston, Massachusetts, family-owned and privately held. It has production facilities in the United States and the United Kingdom — one of the few global sneaker companies to maintain significant domestic manufacturing.
What does New Balance Made in USA mean? New Balance Made in USA footwear contains a domestic value of 70% or more. They are produced in American facilities by specialist craftspeople. It is a premium line representing the highest expression of the brand's production heritage.
What is the difference between the New Balance 991 and 9060? The 991 is a Made in England model with a classic silhouette and premium construction in suede and mesh — the choice for those seeking heritage and discretion. The 9060 has a more contemporary, chunky design inspired by the 2000s, with ABZORB technology — the choice for those seeking recognisability and trend relevance.
Are New Balance sneakers comfortable? Yes. Comfort is one of the brand's founding values. New Balance invests in cushioning technologies — ENCAP, ABZORB, Fresh Foam — that make its sneakers among the most comfortable on the market for extended everyday use.
Can I exchange sizes on michidamato.com? Yes. Size exchanges on michidamato.com are always free of charge. You have 30 days from receipt to return items, with a flat fee of €7.90 for standard returns.