McGeorge - Men's Knitwear: Complete Brand Guide
McGeorge is a Scottish luxury knitwear brand founded by James McGeorge, reborn with a contemporary vision that preserves its original artisan essence. Hand-knitted cashmere on traditional frames, hand-knitted intarsia, Scottish artisan construction. Every McGeorge garment is the result of techniques developed in Scotland over generations.
On michidamato.com you'll find the complete McGeorge men's collection with free shipping on orders over €249 and free size exchanges.
What makes McGeorge unique
McGeorge is not knitwear in the industrial sense. It is Scottish craftsmanship applied to cashmere — a distinction you feel before you even read the label.
Construction is everything. Every McGeorge garment is worked on hand frames following traditional Scottish methods. The hand-knitted intarsia technique — hand construction that creates interwoven patterns directly in the fabric structure — is one of the brand's signatures. It is not a print, not an embroidery: it is an integral part of the garment's construction.
Selected cashmere. McGeorge works with superior quality cashmere, crafted according to traditional Scottish production rituals. The result is a fabric with a hand — a tactile sensation — impossible to replicate with industrial processes.
Discreet, timeless style. McGeorge needs no bold logos or excess to be recognised. Its strength lies in discretion, in the hand of the fabric, in the purity of the line. A timeless elegance — worn by great Hollywood stars during the golden age of fashion, today chosen by those who prefer to stand out with natural ease.
Living heritage, not a museum. McGeorge is a reborn brand — not a style museum. The contemporary vision grafts onto an authentic heritage, combining traditional Scottish craftsmanship with current stylistic sensibility.
The most sought-after McGeorge products
McGeorge men's cardigans Cardigans are the most classic expression of the brand. Hand-worked cashmere, traditional Scottish construction, clean lines. A garment that improves with time and use — McGeorge cashmere softens and adapts to the body over the years.
McGeorge men's sweaters McGeorge cashmere sweaters represent the heart of the collection. From intarsia workmanship to more essential models, every piece is built with the same artisan attention. They work with formal and casual outfits — a McGeorge sweater with tailored trousers or jeans is equally at ease in both contexts.
Who McGeorge is right for
McGeorge is the right brand if you're looking for luxury knitwear artisanally crafted in Scotland, with superior quality cashmere and a discreet, timeless style. The typical customer on michidamato.com values construction quality before the logo, and chooses garments built to last years.
It's not the right brand if you're looking for logo-driven knitwear, streetwear or entry-level luxury pricing.
McGeorge on michidamato.com
Michidamato.com is an authorised McGeorge retailer based in Bari, active since 1976 in the selection of luxury and contemporary menswear.
Purchase conditions:
- Free shipping on orders over €249
- 30 days to return items at a flat fee of €7.90
- Size exchanges and replacements always free of charge
Shop the McGeorge men's collection
Frequently asked questions about McGeorge
Is McGeorge a luxury brand? McGeorge positions itself in the artisan luxury segment. It is a Scottish cashmere knitwear brand worked by hand on traditional frames. Prices reflect the quality of artisan construction: cardigans and sweaters start from around €400.
Where is McGeorge produced? McGeorge is produced in Scotland, following the traditional methods of Scottish artisan knitwear. Cashmere is worked on hand frames using the hand-knitted intarsia technique — one of the oldest and most complex processes in luxury knitwear.
What is McGeorge's intarsia technique? Intarsia is a hand-knitting technique that creates patterns and designs directly in the fabric structure during production. It is not a print or an embroidery applied afterwards — it is an integral part of the garment's construction. It requires specialist artisans and significantly longer production times than industrial manufacturing.
How do you wash a McGeorge cashmere garment? McGeorge cashmere garments require hand washing in cold water with a cashmere-specific detergent, or dry cleaning. Lay flat to dry without hanging to maintain shape. Never twist or wring.
Can I exchange sizes on michidamato.com? Yes. Size exchanges on michidamato.com are always free of charge. You have 30 days from receipt to return items, with a flat fee of €7.90 for standard returns.