Kired - Men's Clothing: Complete Brand Guide
Kired is an Italian menswear brand founded in 1986 in Collecchio, near Parma. Specialising in outerwear, coats and raincoats Made in Italy, Kired produces garments that combine artisan tailoring with technical fabrics and carefully selected materials. Every piece is crafted at the Collecchio facility through an entirely Italian production process.
On michidamato.com you'll find the complete Kired men's collection with free shipping on orders over €249 and free size exchanges.
What makes Kired unique
Kired doesn't follow seasonal trends. The brand produces timeless collections built around three core principles:
Carefully selected fabrics and technical materials. Kired works with fine wools, cashmere, technical waterproof fabrics and selected leathers. Material research is the starting point of every collection, not an afterthought.
Artisan Made in Italy craftsmanship. Every garment goes through specialised hand-finishing processes — iron, steam, manual detailing — at the Collecchio facility. 40 skilled craftspeople with decades of tailoring experience oversee every production run.
Formal and casual versatility. Kired garments work across different contexts without losing stylistic coherence. A Kired coat works with a business suit or with jeans and sneakers — without looking out of place in either setting. This is the characteristic most appreciated by customers.
The most sought-after Kired pieces
Kired men's raincoats Raincoats are the brand's signature product. Technical waterproof fabrics with Italian tailored construction: the result is a garment that protects from the elements without sacrificing silhouette. Available in classic and reversible versions.
Kired men's coats Kired wool and cashmere coats represent the highest expression of the brand's philosophy. Clean lines, substantial fabrics, tailored details. Reversible models — wearable on both sides — are among the most requested for their dual function and perceived value.
Kired men's T-shirts The casualwear line completes the offering with T-shirts and knitwear in cotton and premium materials. The same attention to detail and construction quality applied to everyday casual wear.
Who Kired is right for
Kired is the right brand if you're looking for an Italian outerwear piece that stands the test of time, doesn't chase passing trends, and works across multiple contexts. The typical Kired customer on michidamato.com is between 35 and 60 years old, appreciates Made in Italy without flaunting it, and chooses fabric quality before the logo.
It's not the right brand if you're looking for streetwear, logo-driven luxury or industrially constructed garments.
Kired on michidamato.com
Michidamato.com is an authorised Kired retailer based in Bari, active since 1976 in the selection of luxury and contemporary menswear.
Purchase conditions:
- Free shipping on orders over €249
- 30 days to return items at a flat fee of €7.90
- Size exchanges and replacements always free of charge
Shop the Kired men's collection.
Frequently asked questions about Kired
Is Kired a luxury brand? Kired positions itself in the Italian luxury-contemporary segment. Prices reflect the quality of materials and artisan Made in Italy craftsmanship: coats start from around €800, raincoats from €600. It's neither fast fashion nor ostentatious luxury — it's discreet Italian tailoring quality.
Where is Kired produced? Kired is produced entirely in Italy at the Collecchio facility in the province of Parma, founded in 1986. The production process is completely Made in Italy.
Are Kired coats reversible? Some outerwear models are reversible — wearable on both sides. This is one of the brand's distinguishing features, increasing the garment's versatility and perceived value.
Can Kired be worn in both formal and casual settings? Yes. Versatility is one of the brand's founding values. Kired coats and raincoats are designed to work with both formal and casual outfits without losing stylistic coherence.
How do you wash a Kired garment? Wool and cashmere Kired pieces require dry cleaning or gentle hand washing in cold water. Always check the label on the specific garment. For technical waterproof fabrics, follow the care instructions for the specific model.
Can I exchange sizes on michidamato.com? Yes. Size exchanges on michidamato.com are always free of charge. You have 30 days from receipt to return items, with a flat fee of €7.90 for standard returns.