Herno - Men's Clothing: Complete Brand Guide
Herno is an Italian luxury outerwear brand founded in 1948 by Giuseppe Marenzi in Lesa, on Lake Maggiore, in the province of Novara. Born from a waterproofed cotton treated with castor oil recovered from decommissioned wartime aircraft, Herno has built over seventy years a unique reputation in Italian outerwear: raincoats, coats and down jackets of exceptional craftsmanship, with a fit and elegance that are the brand's signature. Today it is led by Claudio Marenzi, Cavaliere del Lavoro, with exports representing 70% of turnover.
On michidamato.com you'll find the complete Herno men's collection with free shipping on orders over €249 and free size exchanges.
What makes Herno unique
Herno is not an outerwear brand in the conventional sense. It is an Italian manufacture that has been producing raincoats and coats for seventy years with a production know-how that is almost unique in the sector.
Made in Italy construction quality. Herno maintains full creative and production control entirely in Italy, on the Lake Maggiore territory where it was born. The quality of fabrics, construction and finishing is the result of decades of accumulated experience, including that gained from producing for the most prestigious French and Italian brands in the 1990s.
Fit and proportions. Fit is one of the most appreciated elements by customers on michidamato.com. A Herno raincoat or down jacket drapes well: it has calibrated proportions that enhance the silhouette without weighing it down. This is the result of a design process that places functionality on a par with aesthetics.
Discreet and functional elegance. Herno produces beautiful and useful garments, not a given in luxury. A Herno raincoat protects from rain and wind with the same effectiveness with which it is worn to an important appointment. This coexistence of performance and elegance is the brand's philosophy.
Roots in the territory. Lake Maggiore, with its rainy climate, fog and humidity, is the creative inspiration behind every Herno collection. This is not a marketing narrative: it is the historical reason why the brand was born and continues to produce raincoats as its signature product.
Continuous experimentation. From the waterproofed fabric of 1948 to contemporary technical textiles, Herno has never stopped experimenting with materials and production processes. It is this technical curiosity that keeps the brand relevant after seventy years.
The most sought-after Herno products
Herno men's raincoats Raincoats are Herno's signature product, the one from which everything began in 1948. Technical waterproof fabrics, Italian construction, elegant silhouette. The classic Herno raincoat is one of the absolute references in Italian luxury outerwear, often compared with Kired and Mackintosh for quality and positioning.
Herno men's down jackets Herno down jackets are among the most sought-after products on michidamato.com. Lightness, warmth and a construction that maintains the silhouette, not the classic bulky and shapeless down jacket. Herno applies to the down jacket the same tailored care it reserves for its raincoats.
Who Herno is right for
Herno is the right brand if you're looking for high quality Italian outerwear with a carefully considered fit and discreet elegance. The typical customer on michidamato.com is between 35 and 65 years old, chooses outerwear as a long-term investment and appreciates the coexistence of functionality and style.
It's not the right brand if you're looking for streetwear, logo-driven outerwear or a less formal positioning.
Herno on michidamato.com
Michidamato.com is an authorised Herno retailer based in Bari, active since 1977 in the selection of luxury and contemporary menswear.
Purchase conditions:
- Free shipping on orders over €249
- 30 days to return items at a flat fee of €7.90
- Size exchanges and replacements always free of charge
Shop the Herno men's collection.
Frequently asked questions about Herno
Is Herno an Italian brand? Yes. Herno is a brand founded in 1948 by Giuseppe Marenzi in Lesa, on Lake Maggiore, in the province of Novara. It is still owned by the Marenzi family and produces entirely in Italy. Today it is led by Claudio Marenzi, honoured with the title of Cavaliere del Lavoro in 2016.
What is the difference between Herno and Kired? Herno and Kired are both Italian luxury outerwear brands, but with different identities. Herno originates from the raincoat, rooted in the lake district of Northern Italy with a vocation for technical functionality. Kired originates from Parma's tailored outerwear with an emphasis on reversibility and formal/casual versatility. Both are high quality Made in Italy products.
Are Herno down jackets warm? Yes. Herno down jackets combine lightness and warmth with a construction that maintains the silhouette. They use selected feathers and technical materials to ensure thermal insulation without visually weighing down the garment.
Does Herno also produce women's clothing? Yes. Herno has produced women's clothing since the 1950s, when it introduced double-face cashmere coats. On michidamato.com the selection is focused on menswear.
Can I exchange sizes on michidamato.com? Yes. Size exchanges on michidamato.com are always free of charge. You have 30 days from receipt to return items, with a flat fee of €7.90 for standard returns.