Drumohr - Men's Knitwear: Complete Brand Guide
Drumohr is a Scottish luxury knitwear brand founded in 1770 in Dumfries, Scotland. Over 250 years of history — from the British Royal Family to the King of Norway, from Audrey Hepburn to Gianni Agnelli, who made the brand's "biscottino" pattern iconic. In 2006 Drumohr was acquired by Gruppo Ciocca, which transferred production to Italy while maintaining Scottish-origin yarns and traditional artisan craftsmanship. Simple designs, luxurious materials, effortless elegance.
On michidamato.com you'll find the complete Drumohr men's collection with free shipping on orders over €249 and free size exchanges.
What makes Drumohr unique
Drumohr is not a knitwear brand in the contemporary sense. It is one of the oldest luxury knitwear producers in the world — a history of over 250 years reflected in the quality of the yarn and the simplicity of the designs.
Yarn as absolute priority. Drumohr selects fine Scottish-origin yarns — cashmere, merino wool, fine cotton — with criteria that have not changed for generations. The quality of the yarn is immediately perceptible to the touch: a Drumohr knitwear piece has a softness and lightness that stand apart from the first contact.
Simple design, extreme quality. Drumohr's philosophy is the opposite of decorative complexity — essential design that lets the material speak. The "biscottino" pattern, made iconic by Gianni Agnelli, is the perfect example: a simple stitch that becomes an icon through the quality of the yarn and the elegance of the form.
Aristocratic heritage. Drumohr has dressed the British Royal Family, the King of Norway, Audrey Hepburn, James Stewart and the most influential personalities of the international jet set. This is not marketing: it is confirmation that the brand's construction quality has withstood the judgment of the most discerning over more than two centuries.
Scottish tradition, Italian savoir-faire. The acquisition by Gruppo Ciocca in 2006 brought production to Italy without compromising the brand's identity — the yarns maintain their Scottish origin, and the craftsmanship combines traditional Scottish artisan techniques with Italian savoir-faire and the latest generation machinery.
The most sought-after Drumohr products
Drumohr men's polo shirts Polo shirts are the best-selling product on michidamato.com. Fine yarns, fine knit construction, essential design. The Drumohr polo is not a sportswear piece — it is a refined knitwear garment that works with tailored trousers or chinos, in formal and smart casual contexts.
Drumohr men's knitwear Knitwear completes the offering with the same philosophy — superior quality yarn, clean design, elegance without ostentation. From crewneck to V-neck, every Drumohr model carries the simplicity of a design built to last over time.
Who Drumohr is right for
Drumohr is the right brand if you're looking for luxury knitwear with fine yarns and a discreet, timeless design. The typical customer on michidamato.com is between 40 and 70 years old, values yarn quality before design and chooses garments that last years without looking dated.
It's not the right brand if you're looking for elaborate knitwear constructions, streetwear or an aggressively contemporary positioning.
Drumohr on michidamato.com
Michidamato.com is an authorised Drumohr retailer based in Bari, active since 1977 in the selection of luxury and contemporary menswear.
Purchase conditions:
- Free shipping on orders over €249
- 30 days to return items at a flat fee of €7.90
- Size exchanges and replacements always free of charge
Shop the Drumohr men's collection
Frequently asked questions about Drumohr
Is Drumohr a Scottish or Italian brand? Drumohr was founded in 1770 in Dumfries, Scotland — it is a brand with authentic Scottish heritage. In 2006 it was acquired by Gruppo Ciocca, which transferred production to Italy while maintaining Scottish-origin yarns and traditional artisan craftsmanship. It is the encounter between Scottish heritage and Italian savoir-faire.
What is the Drumohr biscottino pattern? The "biscottino" is the brand's original stitch pattern — a rice stitch texture that Gianni Agnelli made iconic. It is one of Drumohr's most recognisable details: a simple stitch that becomes a signature through the quality of the yarn and the elegance of the form.
What is the difference between Drumohr and McGeorge? Drumohr and McGeorge are both knitwear brands with Scottish heritage. Drumohr was founded in 1770 with a more classic and discreet aesthetic — essential design, fine yarns, effortless elegance. McGeorge is more contemporary in vision, with the hand-knitted intarsia technique as its distinctive signature.
Can Drumohr polo shirts be worn formally? Yes. Drumohr polo shirts are refined knitwear garments — not sportswear. The fine yarn and essential design make them suitable for formal and smart casual contexts, with tailored trousers or chinos.
Can I exchange sizes on michidamato.com? Yes. Size exchanges on michidamato.com are always free of charge. You have 30 days from receipt to return items, with a flat fee of €7.90 for standard returns.