Barbour - Men's Clothing: Complete Brand Guide
Barbour is a British brand founded in 1894 in South Shields, North East England, by John Barbour. Over 130 years of history — from the wardrobes of North Sea fishermen and sailors to the waxed jackets worn by the British Royal Family, Steve McQueen and generations that have made it an icon of international menswear. Still family-owned, still produced with the same values of quality and durability that built its reputation.
On michidamato.com you'll find the complete Barbour men's collection with free shipping on orders over €249 and free size exchanges.
What makes Barbour unique
Barbour is not an outdoor clothing brand in the conventional sense. It is one of the few British brands that has maintained an authentic identity across generations — without surrendering to ostentatious luxury or fast fashion logic.
Timeless iconicity. Barbour jackets are recognisable worldwide — the wax, the tartan lining, the brass buttons, the unmistakable silhouette. This is not marketing-built iconicity: it is the result of over 130 years of authentic product worn by real people in real contexts. From Steve McQueen to Prince Charles, Barbour is the garment that crosses generations without ageing.
Carefully considered fit and proportions. Fit is one of the most appreciated elements by michidamato.com customers. Barbour jackets have calibrated proportions — neither too structured nor too casual — that work across different outfits without losing stylistic coherence.
Durably quality materials. Barbour wax — the cotton wax that waterproofs the iconic jackets — is a material that improves with time and use. It can be re-waxed, it can be repaired. A Barbour jacket is a long-term investment, not a seasonal garment.
Authentic British heritage. Barbour is still a family company — the fifth generation of the family leads the brand today. This continuity is reflected in the consistency of production values and the authenticity of the heritage.
The most sought-after Barbour products
Barbour Ashby men's jacket The Ashby is the best-selling model on michidamato.com. Waxed cotton jacket, slim fit, more urban profile than the classic country models. It works with jeans, chinos and tailored trousers — it is the city Barbour par excellence. Practical, recognisable, versatile.
Barbour Bedale men's jacket The Bedale is one of the brand's historic models — born in 1980 for horse riding, it has become one of the most iconic garments of the British wardrobe. Waxed cotton, corduroy collar, zip and press stud closure. It is the classic Barbour, the one that never changes.
Who Barbour is right for
Barbour is the right brand if you're looking for an iconic British garment with a strong stylistic identity, durable materials and a carefully considered fit. The typical customer on michidamato.com is between 30 and 60 years old, appreciates authentic heritage without ostentation and looks for a garment that lasts years while improving with use.
It's not the right brand if you're looking for ultra-luxury outerwear like Herno or Kired, streetwear or a formal positioning.
Barbour on michidamato.com
Michidamato.com is an authorised Barbour retailer based in Bari, active since 1977 in the selection of luxury and contemporary menswear.
Purchase conditions:
- Free shipping on orders over €249
- 30 days to return items at a flat fee of €7.90
- Size exchanges and replacements always free of charge
Shop the Barbour men's collection.
Frequently asked questions about Barbour
Is Barbour a British brand? Yes. Barbour is a brand founded in 1894 in South Shields, North East England, by John Barbour. It is still owned by the Barbour family — the fifth generation leads the company today. It holds the Royal Warrant from the British Royal Family.
How do you re-wax a Barbour jacket? Barbour waxed cotton jackets can be re-waxed with Barbour's specific wax product. Apply at room temperature to a clean, dry jacket, distributing the wax with a soft cloth. Barbour also offers an official re-waxing service.
What is the difference between the Barbour Ashby and the Barbour Bedale? The Bedale was born in 1980 for horse riding — it is the classic country model, with a corduroy collar and a fuller fit. The Ashby has a more urban and slim profile — it is the city Barbour, better suited to smart casual and metropolitan contexts. Both are in waxed cotton with the same construction quality.
Are Barbour jackets waterproof? Yes. The cotton wax waterproofs the jacket, protecting against rain and wind. Protection improves with periodic re-waxing — Barbour recommends re-waxing when water stops beading on the fabric.
Can I exchange sizes on michidamato.com? Yes. Size exchanges on michidamato.com are always free of charge. You have 30 days from receipt to return items, with a flat fee of €7.90 for standard returns.